Not skiing? Get 15% off with the code YOUPI.

Luluche logo
CHF 0.00 0

Basket

Your basket is empty.

A world of games to stimulate imagination and creativity

Less screens, more play with this play mat adventure playground that encourages motor, sensory, cognitive and social development.

Created by a Dad

Designed in Switzerland

Made in Italy

Favourites
Benefits

Less screen, more games

A quality toy should stimulate a child's motor, sensory, cognitive and social development. At Luluche and with toy cars, Lego® and Playmobil®, your child will develop fine motor skills, coordination, attention and a sense of space. 

When playing alone, your child is immersed in his inner world. With others, he learns to share and cooperate, so that everyone can take part in the stories.

play mat with roads for diecast cars

One of the essential aspects of play is the child's ability to transcribe the real world and its experiences. They can imitate what they see and experience in their daily lives, or invent stories inspired by what they read.

This ability to mimic reality is important in helping children understand and feel at ease in the world around them. It also enables them to develop their social and emotional skills, by learning to interact with others and manage their emotions.

As well as retranscribing the real world, children also need to be able to create imaginary worlds. It's thanks to their imagination that they can invent stories, characters and adventures. This ability is essential for the development of creativity and critical thinking.

This play mat is an original gift for children who like to play with toy cars.

Luluche is not just a play mat playground, it's a space for imagination and creation that grows with children. From the age of 3, they can start inventing stories. Over the years, their games become more complex, incorporating new characters, new scenarios and new rules. The detailed Luluches set awaits them...

An ideal ground for rich social interactions em fostering social development and cooperation in children in several ways:

The large surface area of play mat allows several children to play together at the same time, encouraging interaction and collaboration.

The various elements of play mat, such as roads, houses and trees, provide the basis for endless stories and adventures, encouraging children to express themselves and share their ideas.

Children must learn to communicate with each other to organize themselves, share roles and resolve conflicts that may arise during play.

By playing together, children learn to put themselves in other people's shoes, understand their points of view and respect their differences.

 

The brand

Born of a gift from a father to his boys

In 2020, Lucas designed and had printed for his eldest son the ideal play mat to play with toy cars - the one he would have dreamed of as a child. A huge map, roads (finally!) to the scale of diecast cars, and unique neighborhoods. A few months later, he created the Luluche® brand.
An original gift that's better than play mat Ikea with roads for kids who like to play with toy cars.

Seeing my children spend hours playing - imagining one story after another - and the great times we have, I realize that a Luluche is much more than a toy.

Lucas, creator of Luluche
Luluche logo
Studio Luluche ©
2026
All rights reserved

15%

Not skiing? Then enjoy a 15% discount with the code YOUPI.

* Valid on Luluche adventure canvases. Cannot be combined with other promotions.

Luluche no responsibility in the event of fog or winter weather in general. Even though, admittedly, it's a really cool season.

Want to buy later?

Is your Luluchon's birthday coming up? Would you like to make a gift at a certain time? I'll send you a notification on the date of your choice.

Your information is only used to send you a notification on the given date.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Join the playful side of the Force

Sign up for my newsletter to keep up to date with new products and special offers.

Join the playful side of the Force

Sign up for my newsletter to keep up to date with new products and special offers.
Your information will only be used to send you my newsletter. You can unsubscribe at any time, simply by clicking on the unsubscribe link in the messages.