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A play universe that stimulates imagination and creativity

Less screens, more play with this adventure playmat that promotes your child's motor, sensory, cognitive, and social development.

Created by a Dad

Designed in Switzerland

Made in Italy

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Benefits

Less screen time, more play

A quality toy should stimulate your child's motor, sensory, cognitive, and social development. On a Luluche and with die-cast cars, Lego®, Playmobil® your child develops their fine motor skills, coordination, attention, and spatial awareness. 

When playing alone, your child is immersed in their inner world. With others, they learn sharing and cooperation so that everyone can participate in the stories.

Play mat with roads for die-cast cars

One of the essential aspects of play is your child's ability to re-enact the real world and their experiences. They can imitate what they see and experience in their daily life, or invent stories inspired by their readings.

This ability to mimic reality is important because it allows your child to understand the world around them and feel comfortable in it. It also allows them to develop their social and emotional skills, by learning to interact with others and manage their emotions.

In addition to re-enacting the real world, your child must also be able to create imaginary worlds. It's thanks to their imagination that they can invent stories, characters, and adventures. This ability is essential for the development of creativity and critical thinking.

This play mat is an original gift for kids who love to play with die-cast cars

Luluche isn't just a simple playmat, it's an space for imagination and creation that grows with children. From 3 years old, they can start inventing stories. Over the years, their games become more complex, integrating new characters, new scenarios, and new rules. The detailed scenery of the Luluche playmats awaits them...

An ideal ground for rich social interactions, promoting social development and cooperation among children in several ways:

The large surface of the playmat allows several children to play together at the same time, thus promoting interaction and collaboration.

The different elements of the playmat, such as roads, houses, and trees, serve as a backdrop for endless stories and adventures, encouraging children to express themselves and share their ideas.

Children must learn to communicate with each other to organize themselves, distribute roles, and resolve conflicts that may arise during play.

By playing together, children learn to put themselves in others' shoes, understand their points of view, and respect their differences.

 

The brand

Born from a dad's gift for his boys

In 2020, Lucas designed and had printed for his eldest son the ideal playmat for playing with toy cars – the one he would have dreamed of as a child. A huge map, roads (finally!) to scale with the cars, and unique neighborhoods. A few months later, he created the Luluche® brand.
An original gift and better than the Ikea mat with roads for kids who love playing with die-cast cars.

Seeing my children spend hours playing – imagining one story after another – and the great times we have, I realize that a Luluche is much more than a toy.

Lucas, creator of Luluche
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Studio Luluche ©
2026
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