The Best Mat with Roads for Little Cars • Unique and Original • Luluche®

A new story
on every street corner.

The adventure playmat for toy cars that kids love. An infinite world of play that stimulates imagination and creativity.

OH NO,
NONE LEFT!

Compact mat for playing with die-cast cars. Ideal gift for a kid

Born from a dad's gift for his boys

In 2020, Lucas designed and had printed for his eldest son the ideal playmat for playing with toy cars – the one he would have dreamed of as a child. A huge map, roads (finally!) to scale with the cars, and unique neighborhoods. A few months later, he created the Luluche® brand.

A play universe that stimulates imagination and creativity

Unlike commercial playmats that repeat the same pattern multiple times, every street, every neighborhood is unique on a Luluche, to create limitless play possibilities and scenarios. The map is teeming with details.

And most importantly, the roads on a Luluche are to scale with kids' favorite toy cars like Hotwheels, Majorette, Siku, or Matchbox.

An original gift for kids who love to play with die-cast cars, Majorette, Siku or Hotwheel

A quality toy should stimulate a child's motor, sensory, intellectual, and social development. A child doesn't get tired of a good toy.

A Luluche offers a setting for creating limitless play scenarios. Children can give free rein to their imagination and creativity. There are no imposed rules, directions, or uses. Designed for toy cars? Your child won't hesitate to add Brio®, Lego®, little soldiers, or wooden blocks.

When playing alone, the child is immersed in their inner world. With others, they learn sharing and cooperation so that everyone can participate in the stories.

This play mat is an original gift for kids who love to play with die-cast cars

Studio Luluche is established in Vevey, in Switzerland. The playmats are manufactured near Treviso, in Italy. Imagined near you, produced just a little further away.

To offer a Luluche is to offer something you won't find anywhere else but here. As we only produce small series of each model, a Luluche in a child's room is an almost unique item.

A new story on every street corner.

Downtown Boogie POCKET

Downtown Boogie CLASSIC

Downtown Boogie BIG!

Major Tom CLASSIC

Set Classic + Major Tom

Set Big! + Major Tom

Born from a dad's gift for his boys

A play universe that stimulates imagination and creativity

A unique map, to scale with toy cars

Contributes to child development

Created in Switzerland, made in Italy

A new story
on every street corner.

Downtown Boogie ^POCKET

Downtown Boogie ^CLASSIC

Downtown Boogie ^BIG!

Major Tom ^CLASSIC