Love to play.

The play mat for toy cars that children dream of. An infinite universe of fun and games that stimulate imagination and creativity.

Luluche - Small playmat with roads for toy cars

CHF 64.07

1 x 1.2 m // A down town for a playmat to take with you everywhere. Sirens are whistling in the city center and some shady business is going on somewhere in an alley. Anything can happen in Boogie Town. A unique playmat for toy cars.

1 x 1.2 m // The travel Luluche, to take everywhere with you. It looks like a small provincial town? Yet anything can happen in Boogie Town.

Meet POCKET

Luluche - Large play carpet with roads for small toy cars

Downtown Boogie ^CLASSIC

CHF 82.64

1 x 2 m // Boogie Town's essentials for a size to fit any child's room. The sirens are whistling in the city center and some shady business is going on somewhere in the commercial area. Anything can happen in Boogie Town. A unique play mat for small toy cars.

1 x 2 m // The classic for all children’s rooms. Addiction guaranteed: it’s hard to get tired of playing when a new story comes up on every corner.

Meet CLASSIC

Luluche - Giant carpet with roads for small cars

Downtown Boogie ^BIG!

CHF 147.63

2 x 2 m // With a decoration of 4m², it is a unique carpet in the world to play with the small cars. Shady business at the docks? Too quiet a suburb? Sirens whistling in the city center? Anything can happen in Boogie Town.

2 x 2 m // A format unique in the world and a diversity of scenery never seen before. Big! is no longer a game, it’s a world of games. Without limits.

Meet BIG!

1 x 1.2 m // The travel Luluche, to take everywhere with you. It looks like a small provincial town? Yet anything can happen in Boogie Town.

Meet POCKET

1 x 2 m // The classic for all children’s rooms. Addiction guaranteed: it’s hard to get tired of playing when a new story comes up on every corner.

Meet CLASSIC

2 x 2 m // A format unique in the world and a diversity of scenery never seen before. Big! is no longer a game, it’s a world of games. Without limits.

Meet BIG!

Born as a gift from a father
for his boy

Luluche is the story of a gift. Tired of the commercial small car circuits, Lucas designs and prints for his son the ideal mat to play with small cars – the one he would have dreamed of as a child. A huge map, roads on the scale of toy cars, unique streets and neighborhoods. A few months later, he creates the Luluche® brand.

More about us

Watching my son spend hours playing – one story after another – and the great times we have, I realized that I have created much more than just a toy.

Lucas, designer of Luluche

Why a Luluche
is unique

A unique map, on the scale of toy cars

Luluche - The best playmat with roads for little toy cars

Where commercial carpets repeat the same pattern several times, each street, each neighborhood is unique on a Luluche, to create limitless play possibilities and scenarios. The map is teeming with details.

Also, the roads of a Luluche are on the scale of children’s favorite little cars such as the Hotwheels, Marjorette, Siku or Matchbox.

Participates in the development of the child

Luluche - City and roads play mat for toy cars

A quality toy should stimulate the motor, sensory, intellectual and social development of the child. A child never gets tired of a good toy.

A Luluche offers a universe to create game scenarios without limits. Children can let their imagination and creativity run wild. There are no rules, no direction, no imposed usage. Designed for toy cars? Your child will soon add Brio® trains, Lego®, small military or wooden blocks.

When playing alone, children are immersed in their inner world. When playing with others, they learn to share and cooperate so that everyone can participate in the stories.

Designed in Switzerland, made in Italy

Studio Luluche is a design studio based in Vevey, Switzerland. The carpets are made near Treviso, Italy. Designed close to home, produced just a little further away.

To offer a Luluche is to offer something that you will find nowhere else but here. As we only produce small series of each model, a Luluche in a child’s room is an almost unique object.

Hold-ups, urban rallies, road works, traffic jams, criminal escorts, fires, riots, monster attacks… Anything can happen in Boogie town. Fun for young and old alike.

Sweet, I want one*

* Adults play under the supervision of a child