We craft joy

At least that’s what we wish you. Studio Luluche is a design studio based in Vevey, Switzerland. We design the Luluche® play mat that we manufacture in Treviso, Italy.

Designer

CTO – Crash Test Officer

HR Director – Happiness and Research Manager

Studio Luluche

Created by a dad
for his boy

At the origin of Studio Luluche, there is Lucas, 39 years old webdesigner. Lucas has two boys aged 5 and 2. As well as the most wonderful woman (but let’s not let it get too much out). In January 2020, Lucas spends a few evenings drawing a present for the eldest’s birthday. The very first Luluche is born.

I designed the first model of the Downtown Boogie play mat for our son’s birthday. I wanted to do something unique, to create the perfect mat for playing with toy cars. The one I would have dreamed of as a child.

Lucas von Mumpf

The Luluche spirit

The story of Luluche is the story of a gift designed especially for and with the spirit of a child. It is the joy of play for the little ones (but also for the big ones) and the pleasure of giving something really special that gave birth to Luluche. This spirit is at the heart of our work.

February 2020 The gift
April 2020 The idea of Luluche
July 2020 Series 1 sold out
August 2020 Design of the new map
September 2020 Creation of the brand
November 2020 Pre-series
January 2021 Open for business

Luluche - Ideal gift for kids playing with toy cars

Home
Models
- NEW
  
  Downtown Boogie ^MICRO
  CHF 24.00
  
  32 x 90 cm // A pocket size to travel with your Luluche anywhere. Discover Vevay, Indiana, a small town on the Ohio River. A unique playmat for toy cars.
  
  0.3 x 0.9 m // The pocket size to take everywhere in your bag.
  
  Downtown Boogie ^POCKET
  CHF 69.00
  
  1 x 1.2 m // A down town for a playmat to take with you everywhere. Sirens are whistling in the city center and some shady business is going on somewhere in an alley. Anything can happen in Boogie Town. A unique playmat for toy cars.
  
  1 x 1.2 m // The essentials of Boogie Town in a compact format.
  
  Downtown Boogie ^CLASSIC
  CHF 89.00
  
  1 x 2 m // Boogie Town's essentials for a size to fit any child's room. The sirens are whistling in the city center and some shady business is going on somewhere in the commercial area. Anything can happen in Boogie Town. A unique play mat for small toy cars.
  
  1 x 2 m // The classic format for all children's rooms.
  
  Downtown Boogie ^BIG!
  CHF 159.00
  
  2 x 2 m // With a decoration of 4m², it is a unique carpet in the world to play with the small cars. Shady business at the docks? Too quiet a suburb? Sirens whistling in the city center? Anything can happen in Boogie Town.
  
  2 x 2 m // The giant format, unique in the world, for a lot of fun.
  
  Major Tom ^CLASSIC
  CHF 89.00
  
  1.2 x 0.8 m // "Luluche 001 to Tower, permission to fly over the living room?" "Tower to Luluche 001, permission granted. You will put your socks away as you pass." "Luluche 001 to Control, copy that." Comes with 2 Majorette airplanes as gifts (metal, super quality, random models delivered)
  
  0.8 x 1.2 m // Possibly unique in the world. Comes with 2 planes.
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