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Three formats?

Posted on 14 October 20208 February 2021 by Lucas

14
Oct

A big thank you to Emmanuelle, an industrial designer friend of mine, who pushed me to offer other formats than the Luluche 2x2m!

Originally, I thought I would only market the biggest mat with roads for toy cars ever: 2 meters by 2 meters. I know that this does not necessarily fit in every children’s room. But it was the chosen niche at least for the start.

Emmanuelle convinced me to offer at least another more standard format. And it turns out that the new Downtown Boogie card lent itself very easily to a cutting job.

So now we have Downtown Boogie BIG! with its unique 2×2 meter format:

Luluche - Giant carpet with roads for small cars

Downtown Boogie ^CLASSIC with dimensions for all children’s rooms: 1.8 x 1.2 meters. The map focuses on the city center and the shopping area:

Luluche - Large play carpet with roads for small toy cars

And finally Downtown Boogie ^POCKET with dimensions of 1.2 x 1.2 meters. A smaller rug, ideal for going on vacation. The map focuses on the city center only and the essentials: hospital, police station and fire station.

Luluche - Small playmat with roads for toy cars

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Models
- NEW
  
  Downtown Boogie ^MICRO
  CHF 24.00
  
  32 x 90 cm // A pocket size to travel with your Luluche anywhere. Discover Vevay, Indiana, a small town on the Ohio River. A unique playmat for toy cars.
  
  0.3 x 0.9 m // The pocket size to take everywhere in your bag.
  
  Downtown Boogie ^POCKET
  CHF 69.00
  
  1 x 1.2 m // A down town for a playmat to take with you everywhere. Sirens are whistling in the city center and some shady business is going on somewhere in an alley. Anything can happen in Boogie Town. A unique playmat for toy cars.
  
  1 x 1.2 m // The essentials of Boogie Town in a compact format.
  
  Downtown Boogie ^CLASSIC
  CHF 89.00
  
  1 x 2 m // Boogie Town's essentials for a size to fit any child's room. The sirens are whistling in the city center and some shady business is going on somewhere in the commercial area. Anything can happen in Boogie Town. A unique play mat for small toy cars.
  
  1 x 2 m // The classic format for all children's rooms.
  
  Downtown Boogie ^BIG!
  CHF 159.00
  
  2 x 2 m // With a decoration of 4m², it is a unique carpet in the world to play with the small cars. Shady business at the docks? Too quiet a suburb? Sirens whistling in the city center? Anything can happen in Boogie Town.
  
  2 x 2 m // The giant format, unique in the world, for a lot of fun.
  
  Major Tom ^CLASSIC
  CHF 89.00
  
  1.2 x 0.8 m // "Luluche 001 to Tower, permission to fly over the living room?" "Tower to Luluche 001, permission granted. You will put your socks away as you pass." "Luluche 001 to Control, copy that." Comes with 2 Majorette airplanes as gifts (metal, super quality, random models delivered)
  
  0.8 x 1.2 m // Possibly unique in the world. Comes with 2 planes.
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